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HUGO is the fashion spearhead within the brand world of HUGO BOSS. The brand stands for progressive looks and an edgy, urban attitude and offers contemporary design trends in businesswear as well as leisurewear. The mens collections consistently set self-confident, stylish accents.

BOSS Green


BOSS Green is the active sportswear brand from Hugo Boss that transcends the boundary between modern leisure outfits and performance gold apparel. Linking fashion, lifestyle and function, the collection delivers distinctive, dynamic looks in impactful colours.




The BOSS core brand epitomises authentic, understated luxury. The men's collection offers modern, refined business and evening-wear along with sophisticated, casual looks and premium sportswear for after work. The unique fits, high-quality materials and exquisite styles help to bring out a man's personality - and give him the confidence that he is perfectly dressed for every occasion. 

BOSS Orange


As the urban casual-wear collection from Hugo Boss, BOSS Orange sends an easy-going message. The laid-back lifestyle fashion appeals to men and women who set stock in individuality and cultivate mobility and spontaneity as part of their personal mindset.



Combining fine cotton with the perfect fit and maximum comfort, BOSS Bodywear is designed to be the ultimate base for any stylish look. The premium collection includes sportswear, underwear and swimwear. All of the casually sophisticated aesthetic of BOSS in a pair of briefs.



From smart blazers to adventure-ready sportswear, Boss signature style gets scaled down in the kidswear collection. Whatever the occasion, Boss will ensure that children of all ages are ready and set to go.