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In 1937, the American company Bausch & Lomb established the Ray-Ban brand of sunglasses and eyeglasses. In the years since, Ray-Ban has developed into an extremely successful fashion brand, with design classics such as the Aviator and Wayfarer making Ray-Ban a world leader.

As new airplanes allowed people to fly higher and further, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. A new kind of glasses were introduced with green lenses that could cut out the glare without obscuring vision and the Ray-Ban brand was born. It wasn't long before the popularity of Ray-Ban spread from pilots to anyone with an outdoor lifestyle.

Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture and creating the power of the rock and movie stars to influence fashion. While style and a connection to culture are key to Ray-Ban's success, technology has always driven the brand. Never just a transient brand, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 75 years after the first pair of Ray-Ban Aviator helped US pilots reach new heights, Ray-Ban remains an enduring classic.