Gant Shirts and the Gant Label

THE SHIRT AND THE GANT LABEL After World War II, Bernard and Rose’s two sons, Marty and Elliot, returned home from active service. The brothers joined the family business and in 1949 they launched their own label, GANT of New Haven. The GANT shirt was an overnight success. An important feature was the button-down collar. Button-down shirts, originally an English … Continue reading

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