designer menswear

How To Wear: The Jacket

How To Wear: The Jacket   Without question, the weather isn’t something you can ever rely on with regards to your outfit… well, at least here in Coventry – especially in spring, where one day can be warm, cloudless and sunny, and the next day can be cold, cloudy and very wet, making your outerwear choice a mind-boggling decision. With spring now upon us, deciding on the right jacket can be a very hard decision, especially as the UK weather changes its mind more than we do our outfits. Here... Read More

How To Wear: The Polo Shirt

  How To Wear: The Polo Shirt   As the British summer countdown begins, and we put away our coats and jumpers, Chameleon urges you to take a closer look at the T-shirt’s more sturdy, well-dressed cousin: the polo.   Many of you will be thinking – “a polo is a polo, how hard can it be to ‘wear’ one”. This is the first mistake. Once you learn to understand the contributions and impact the polo shirt can make to your outfit only then can it be fully appreciated.  ... Read More

EA7 7.0 Collection 15/04/2016

.EA7 Spring Summer 7.0 Collection

The EA7 sports line from Armani has a few hidden hiding in the collection fusing cool and out there colour pops with technical fabrics This T-shirt says it all . Cool blue and hot pink turns this visibility Line T shirt in Technical fabric with its Excellent  body temperature and moisture management makes this a good choice     This season the 7.0 line has used orange and neoprene fabric to create a unique look. And a very good technical sneaker that is sport inspired.  


True Religion Women’s Runway Leggings

Chameleon would like to introduce True Religion women’s runway leggings to our store and on-line. Announcing the arrival of the incredible stretch knit fabric in the brand new Runway Legging. Lightweight performance fabric and a pull on construction hugs your body while twisted-seam construction creates the illusion of never-ending legs.      

Lyle & Scott Fairisle

Origins of Fairisle Lyle & Scott Fairisle At Chameleon Menswear This season we’ve harked back to one of the oldest, most distinctive knitting techniques; fairisle. Originating in the Shetlands off the North coast of Scotland, Fairisle gained popularity across the isles in the early 1900’s when it was adopted as a trade for island residents. Fairisle is typically compromised of small cross and lozenge shaped hexagons, forming the basic OXO pattern. A range of other smaller patterns – such as anchors, ram’s horns, hearts, ferns and flowers are used to... Read More

Pretty Green

Pretty Green label, founded by Oasis front man Liam Gallagher British brand with that Mancunian swagger. The clothing lable is a premium brand with real creative conviction behind it. Pretty Green provides quality everyday pieces and stand out iconic fashion pieces. Our Autumn/Winter 13 campaign ‘The Vinyl Resolution’, Collection taps into the relationship between past and present. Green label expands to offer modern silhouettes and a wide range of Pretty Green classics. The AW13 collection the Pretty Green face of 2013 Jesse Wood, this season featured classic paisley and white embroidered... Read More


Gant Shirts and the Gant Label

THE SHIRT AND THE GANT LABEL After World War II, Bernard and Rose’s two sons, Marty and Elliot, returned home from active service. The brothers joined the family business and in 1949 they launched their own label, GANT of New Haven. The GANT shirt was an overnight success. An important feature was the button-down collar. Button-down shirts, originally an English innovation, where becoming very fashionable and GANT was the first to introduce such a shirt on a larger scale on the US market. The combination of Bernard’s dedication to quality... Read More

Barbour at Chameleon Menswear

Barbour is now at Chameleon Menswear here is a little bit about the history of Barbour The Barbour story began in 1894 in the Market Place in South Shields. Today the 5th generation family owned business remains in the North East, with Barbour’s headquarters located in Simonside, South Shields. Although it sources products from around the globe, Barbour’s classic wax jackets are still manufactured by hand in the factory in Simonside and each year over 100,000 jackets are processed via the central, subsidiary and local customer service operations. In 2004,... Read More

Create an Awesome Impression with Designer Menswear

Create an Awesome Impression with Designer Menswear Chameleon Menswear gives men a complete outfit from top to bottom, giving them the opportunity to look good, feel great, and express their individual style on any occasion. COVENTRY, UNITED KINGDOM, 2012 – Chameleon Menswear, located at the West Orchard Shopping Centre in Coventry, has 25 years of experience under its belt. This unique men’s fashion store specialises in designer menswear which includes well-known brands such as Ralph Lauren Polo, Lyle and Scott, Armani, Lacoste, Hugo Boss, and many more. Chameleon Menswear now... Read More

Designer Menswear

Look the Part with Fashionable Designer Menswear from Chameleon Menswear Elegance and poise are usual factors to consider if a man is fashionable and looking sharp. But oftentimes, the designer menswear worn becomes a big part of the equation. COVENTRY, UNITED KINGDOM, 2012 – Chameleon Menswear is a men’s fashion store at the West Orchard Shopping Centre, Coventry, backed by twenty five years’ worth of experience in offering prominent brands of men’s clothing. Its range of designer menswear includes widely accepted traditional brands such as Lacoste, Boss Green, Ralph Lauren... Read More