Sport a Casual yet Trendy Look with Designer Menswear
It seems that men all over the world have developed a passion for looking stylish and trendy. This is especially true in the Western world, although the emerging middle class in China is also voraciously interested in style and fashion.
The trend really started in the 1960s, when the designers of that age realized that the youth of that time didn’t want to dress in the straight laced, “old” fashion like their parents. Many of today’s most popular designers launched their careers during this era, especially American and Italian labels such as Giorgio Armani, Gianni Versace, Ralph Lauren and Calvin Klein. They each made their own unique contribution to the modern fashion scene.
Giorgio Armani, who started out as a window display designer in his early 20s, gradually wound up learning his craft at the design house of Nino Cerutti, quickly establishing a reputation for having a fresh new look that emphasized casual elegance. In the early 1980s, when the Richard Gere movie “American Gigolo”, featuring Armani clothes, became a box office smash, he found himself an instant hit with the Hollywood elite. Part of his genius was learning how to cultivate that connection, and soon a large number of Hollywood celebrities were seen wearing Giorgio Armani collections, and his reputation was thus firmly established. It didn’t hurt that his sister was a top Italian fashion model: she was able through her connections to introduce her brother to Italian fashion society. Although he has often described himself a simple tailor, the truth is that he and his partner were not only great designers, but pioneering marketers of their brand. While the Giorgio Armani philosophy is fairly simple, and that is to design clothes for men and women that have a casual elegance, without very much decoration, over the years and the countless collections that he has presented, he has often reinvented the brand, always staying one step ahead of the competition.
Another great Italian designer and contemporary of Giorgio Armani was Gianni Versace, who also burst onto the international scene during the 80s, after his own apprenticeship at the fashion house called Complice. Gianni got his start helping his mother, who was a seamstress, pick out embroidery patterns and precious stones with which to embellish dresses. Where Giorgio Armani was understated, Gianni Versace was bold and brash, taking inspiration from Greek and Roman art, which he adapted in his own way. Gianni also became a darling of the international celebrity scene, and a leading exponent of designer menswear, with ardent followers such as Madonna, Elton John, and George Clooney among others. Murdered in Miami in 1997, this firm was kept alive and relevant by his younger sister Donatella, who managed to retain his innovation in design and public relations.
If you’re looking for a wide variety of designer menswear, at reasonable price points be sure to check out Chameleon Menswear, who offer a wide variety of items and styles to satisfy every taste. Look them up for incredible values at http://www.chameleonmenswear.co.uk/.
Keyword: Designer Menswear